What is Employee Engagement? Learn the What, Why and How (Full Guide)

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What is Employee Engagement?
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A smooth work culture is a place where the employee feels free and satisfied to work harder and stay connected to the organization reflecting the employee’s higher retention rate and productivity.


Organizational strategies for enhancing employee engagement rate helps employers to measure and manage employees’ perspectives at the workplace.


But what should be the right strategy for maintaining employee engagement for a long time? The right approach at the workplace improves the employees’ connection, leading to higher revenue, good customer experience, minimized employee turnover rate, and more.


What is Employee Engagement?

Employee engagement is all about the emotional involvement of employees in the organization. The aim of employee engagement is to fulfill the employee goal of company productivity. Engaged employees feel valued and enthusiastic in their work, stay connected for a long time, and help achieve the company’s mission and success.


High employee commitment to fulfilling the target and responsibility includes a genuine sense of passion and dedication.


What is an Employee Engagement Program?

‘Employee Engagement Program’ is a program developed by a company to boost overall employee engagement in the company. As employee engagement is one of the major parameters in helping an organization achieve success, employers set up various programs to help boost the same.


Various employee engagement programs concentrate solely on the employees. However, one needs to understand that everything affects the employee experience. Right from the workspace ambiance to the actual work, many factors might affect an employee’s engagement rate with the company.


Hence, the HR department along with the management team should make the collective decision to change the landscape of the office to help achieve better employee engagement rates. This will result in loyal employees who are genuinely interested in the company’s growth.


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Top Strategic Models to Improve Employee Engagement

Employee engagement is one of the best processes to improve and increase employee satisfaction and retention at the workplace. Many times, companies face challenges maintaining it accurately due to some mismanagement. They face trouble upholding engaging employees for a long time.


There are numerous employee engagement models that help the organization ensure employee satisfaction and maintain engagement, which significantly affects an organization’s bottom line.


According to popularity, we segregate the top five employee engagement models that can easily be implemented at your company.


  • The JD-R Model
  • The Gallup Models
  • The Zinger Models
  • The Deloitte Models
  •  The AON Hewitt Model


➔ The JD-R Model

The JD-R model, also known as the Job Demands-Resources model, is a theoretical framework used to check organizational psychology and occupational health. With the model, employers can easily detect the factors that influence employee well-being, job performance, and overall engagement. The JD-R model segregates into two categories job demands and job resources.


▸ Job Demands

This phase of the JD-R model ensures the necessity of a job from the employee side. It analyses the physical or emotional burden imposed on the employees. High workloads, target-reaching pressure, emotional demands, and competing responsibilities lead to stressful work environments, reflect on employee burn-out, and reduce employee well-being. By implementing the JD-R model, employers can create a joyful environment for the employees.


▸ Job Resources

This phase helps the employees by supporting them with the new hires, dealing with the job demands, and clarifying their goal in selecting the required resources.


By clarifying the job resources, the employee gets ideas on skill development opportunities, social support from colleagues and supervisors, etc. Proper job resources lead to job satisfaction that drives employee engagement and staff well-being, etc.


The aim of the JD-R model is to maintain a balance of job demands and job resources. It is a valuable framework for organizations to assess and improve their work conditions, ultimately enhancing employee satisfaction, performance, and retention.


➔ The Gallup Model

The Gallup Model is a very well-known model that is used by several companies for measuring employee engagement and well-being.


It improves organizational performance. Generally, companies follow two main factors from the Gallup models. These are the Gallup Q12 Engagement Model and the Gallup Well-being Five Elements.


The Gallup Model mainly focuses on understanding and improving numerous aspects of the workforce. It comprises valuable tools to guide organizational strategies for enhancing employee engagement, well-being, and overall performance.


Here are two prominent models developed by the Gallup Model:


▸ Gallup Q12 Engagement Model

The Gallup Q12 Engagement Model framework is used for measuring and improving employee engagement within organizations. It is mainly based on a set of twelve questions, each question tells about the quality of relationships with supervisors, opportunities for professional growth, recognition for contributions, and alignment with the organization’s mission.


In this phase of the Gollup model organizations identify areas of strength and areas that need improvement in their employee engagement efforts.


By addressing these specific aspects, organizations aim to create a more engaging and productive work environment.


▸ Gallup Wellbeing Five Elements

Gallup’s Wellbeing Five Elements model focuses on individual well-being across five interconnected dimensions: Career, Social, Financial, Physical, and Community well-being. This model recognizes that well-being extends beyond just physical health and includes aspects like job satisfaction, social relationships, financial stability, and a sense of purpose.


Organizations can use this model to assess and improve the overall well-being of their employees by addressing each of these dimensions. By supporting employees in these areas, organizations aim to create a more holistic and supportive work environment that contributes to both individual and organizational success.


Both of these models emphasize the importance of understanding and addressing various factors that contribute to a positive and engaged workforce. Gallup’s research and models are often used as valuable tools to guide organizational strategies for enhancing employee engagement, well-being, and overall performance.


➔ The Zinger Model

The Zinger Model is a type of modern framework to engage and motivate employees and improve employee satisfaction, which affects employee engagement and employee retention rapidly. This model comprises four components meaningful work, reliable leadership, growth and development analysis, visible social connection, and more.


Addressing each of these areas helps organizations create an effective work environment where employees are motivated, committed, and willing to go the extra mile to contribute to the organization’s success.


▸ Meaningful Work

It is the first component that the company should focus on is the importance of employees. Understanding their meaningful and purposeful contribution to the company is one of the most essential works in the zinger model.


When employees and employers understand how their roles contribute to the larger goals of the organization and feel that their work has value, they are more likely to be engaged.


▸ Visible Leadership

Visible leadership refers to the active and visible involvement of leaders and managers in engaging with the employees.


But things that need to be remembered are the leadership should be approachable, supportive, communicable, and more. It must create a positive impact on employee morale and engagement.


▸ Growth and Development

Along with increased productivity, if employee growth and development is the key motto of the company its productivity must be improved.


When employees see a path for advancement, receive regular feedback, and have access to training, they are more likely to remain engaged.


▸ Social Connection

Social connection emphasizes creating a sense of community within the workplace. When employees have positive relationships with their colleagues they feel connected to their teams which leads to highly engaged employees, mostly supportive networks, and their engagement levels tend to increase.


➔ The Deloitte Model

Deloitte, a global consulting firm organizes a framework for improvising numerous business networks and improving employee engagement. Let’s explore some innovation plans for employee engagement


▸ Deloitte Human Capital Trends Report

It is one of the most innovative plans that every company should focus on. The main motto of the plan is to be in trend all the time.


Through this process, any company can identify and analyze emerging trends and challenges in human resource development and the entire drivers of employee engagement.


The report provides insights into topics such as leadership, employee experience, learning and development, workforce strategy, and technology’s impact on HR practices. It aims to help organizations understand the evolving landscape of work and talent and adapt their strategies accordingly.


▸ Deloitte Global Millennial Survey

This type of component helps the employee to understand the utilization generation at the workplace. It ensures the process of how to tackle and examine the views and attitudes of millennials (and now also includes Gen Z) towards work, leadership, societal issues, and their role in the workplace.


The survey ensures topics such as career aspirations, organizational values, technology, and the broader social impact millennials and Gen Z want to have through their careers.


This survey provides insights that organizations can use to tailor their recruitment, engagement, and retention strategies for younger generations.


▸ Deloitte Collaboration and Leadership Framework

Harmonious leadership and maintained collaboration ensure employee well-being and satisfaction at the workplace.


This method provides guidance on how leaders can drive cultural change, promote diversity and inclusion, and foster an environment of trust and innovation. This framework recognizes that a strong and positive culture is closely tied to effective leadership practices.


➔ The AON Hewitt Model

Aon Hewitt, a global human resource consulting and outsourcing firm, has developed models for employee involvement staff satisfaction, etc.


For engaging employees, they ensure Three Dimensions of Engagement models, those are the following,


▸ Say

The first component is ‘Saying’. This component ensures the welcoming process of opinions, contributing ideas, and communicating openly with the employees within the organization.


▸ Stay

The “Stay” leads to employee retention. Engaged employees stay for a long time and keep committed to their tasks and responsibilities. That leads to reduced turnover and associated costs. Engaging workplace culture helps inhibit employee retention for a long.


▸ Strive

This dimension concerns employees’ willingness to put in the discretionary effort and go above and beyond their job responsibilities. Engaged employees are motivated to excel in their roles, contributing to improved productivity, innovation, and overall performance.


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The Role of Leadership in Employee Engagement Strategy

The perspective of company engagement is different for the employees and employers. In the case of employees, they think about their job satisfaction first but on the other hand, employers have to think about both productivity and employee retention. We are sharing different perspectives on the role of leadership in employee engagement.


➔ Employee Perspective

Employee engagement initiatives are also taken care of by the employees themselves. They should take care of a few things likewise,


  1. Self-performance development
  2. Maintain a meaningful relationship with the higher authority
  3. Planning a new and creative solution for the company’s good productivity
  4. Provide honest feedback on what you are experiencing at the workplace.


➔ Managers Perspective

The manager’s perspective is also countable in the employee engagement strategy. The role of managers is to foster employee engagement more effectively. Let’s explore the role of the manager in improving the employee engagement program.


  • Understand employee requirements properly.
  • Recognize and celebrate team performance
  • Help employees self-development and growth
  • Maintain a balanced workplace culture,
  • Improve employee job satisfaction and more.


➔ HR Perspective

HR professionals play one of the influential roles in increasing employee engagement. They take ownership of keeping engaged employees and motivating them to stay long.


What will be the role of the human resources specialist in the business outcomes and increasing employee engagement? Let’s explore,


  • Recruit and onboard the right employees at the proper position
  • Drive employee engagement training program
  • Implement an employee engagement platform


Top Employee Engagement Methods

Before improving employee engagement, employers should know the proper employee engagement tools and strategies for measuring the effectiveness of employee engagement through the survey.


Here we will discuss types of employee surveys for measuring employee engagement.


➔ Employee engagement surveys

Employee engagement surveys provide valuable insight that guides strategic decisions fosters a positive work environment and drives organizational success.  Different employee engagement surveys ensure questions that help the organization measure the employee retention and turnover ratio.


What should be included in the employee engagement survey?


  1. Research the subject of the survey first
  2. Determine the demographic to track
  3. Choose the best questions to ask
  4. Analysis of the points highlighted through the survey
  5. Implement the basic changes fast


➔ Pulse surveys

Pulse surveys are short, frequent, and focused surveys designed to quickly gather insights from employees on specific topics, issues, or questions. Unlike traditional annual or bi-annual employee engagement surveys, which are more comprehensive and cover a wide range of aspects, pulse surveys are meant to capture real-time feedback and monitor changes in employee sentiment over shorter intervals, often weekly or monthly.


▸ Employee lifecycle surveys

Employee’s entire lifecycle survey includes employees’ feedback during the entire tenure of the organization.  This employee life cycle survey includes a new hire survey, retention survey, exit survey, and more.


▸ New Hire Survey

In this process, the organization analyses the employee behavior, and work tendencies during the probation period, often these surveys help them understand the employee’s intention of staying long. With a few queries, you can get insight and help the organization engage new hires in the future.


▸ Stay Survey

The stay survey is for the employees who have been staying in the organization for years. Organizations can start a survey by asking the reason behind employees still working at your company. What could drive them to stay? What can be implemented for employee satisfaction?


Solving those queries, and analyzing them helps employers prevent unwanted talent loss by keeping tenured employees engaged.


▸ Exit Survey

With the exit survey organization analyses the reason for employee resignation and what type of employees are resigning. This survey also tells you the timing behind the resignation. So that employers can take proper steps to curb the employee turnover rate and improve employee engagement at the workplace.


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Bonus Tips!


➔ Introduce team-building activities

Presenting different kinds of team-building activities can foster employee engagement. If employees communicate with one another the group smoothly, share their knowledge through work, enhance team engagement, and improve higher employee retention rate.


➔ Provide incentives for hard work

Who doesn’t love incentives for their hard work? If your employees work harder you are gaining the business profit. In such a scenario, it is essential to appreciate them. You can arrange incentives or award them with some memento for their input. Providing incentives is a fair idea for engaging employees.


➔ Provide opportunities for employee development

Providing opportunities for employee development is a highly advantageous strategy. By investing in their growth through training, skill-building, and learning experiences, organizations foster job satisfaction, engagement, and loyalty among employees.


If the employers experience any disengagement, it is essential to listen to them and provide them with opportunities to deal with the phase.


Once the employers behave a little bit more friendly with employees, it can be reflected in increased productivity, innovation, and employee retention, ultimately positioning the organization for long-term success in a rapidly evolving business landscape.


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End Note

Employee engagement is a cornerstone of organizational success, representing the harmonious alignment between an employee’s commitment and an organization’s objectives. This ensures a thriving work environment where individuals are not just employees, but active contributors who invest their time, energy, and passion into their roles.


Employee engagement ensures job satisfaction, encompassing a deep emotional connection that fuels motivation, productivity, and innovation. Organizations that prioritize engagement reap the rewards of increased employee retention, enhanced performance, and a positive company culture that radiates both internally and externally.


Recognizing the pivotal role of effective leadership, open communication, growth opportunities, and supportive initiatives, these organizations nurture an ecosystem where engaged employees flourish, invigorating the very essence of the organization’s growth trajectory.


In this dynamic landscape of work, fostering and sustaining employee engagement is not just a strategic choice, but an imperative that transforms workplaces into hubs of inspiration and fulfillment, resulting in mutual prosperity for both employees and the organizations they serve.


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