What is Employer Brand ?
‘Employer Brand’ refers to the brand of the employer as perceived by the candidates applying for jobs as well as the existing employees of the company.
It helps create goodwill in the mind of the employees and it dictates how a company is perceived in the job market. HRs and recruiters always try to build a reputable employer brand. However, how the company treats its existing employees is the most significant factor that dictates an employer brand.
One needs to differentiate between the employer brand and the product brand of the same company as the employer brand is solely related to the company as an employer. On the other hand, the product brand is the branding which the company portrays in front of the people to sell their product and services.