Navratri combines Nava and Ratri, which means nine nights. The people of India celebrate the power of feminism during these nine days. This occasion marks the triumph of Goddess Durga, who emerges over the buffalo demon Mahishasur to help restore dharma. It is the ultimate battle between positive energy and negativity.
Although we celebrate the festival for nine days, every organisation’s employees face the same challenges daily. An organisation is built upon the bond between the employees and their employer.
Each employee’s loyalty, enthusiasm, dedication, and workability help the company emerge as a leader in its industry. Similarly, each employer’s contribution, patience and commitment build up the company’s identity.
What do the Navratri Colours Signify for an Employee?
During Navaratri, the people of India pray to Goddess Durga to get positive power to fight over daily negativity. Devi Durga is the combination of ‘Adi’ and ‘Shakti’.
Goddess Saraswati, Lakshmi and Parvati combined to personify Devi Durga. Similarly, the varied talents of individual employees can be utilised effectively as a team to achieve the ultimate business goal.
We celebrate Navaratri in nine colours. These colours signify the power of Goddess Durga. But what if there are other significances of the Navaratri colours involving employees? Let us understand the relevance of Navratri colours for an organisation’s employees.
Navaratri Colours in 2023 and Its Employee Significance
Day 1 – Orange
Navaratri Day 1 is dedicated to the colour orange; this colour symbolises warmth, fire, and energy. We can relate it to employee energy and enthusiasm.
➔ Why are Employee energy and enthusiasm essential for business growth?
- Enthusiastic employees are both responsible and passionate about their work.
- Such employees go the extra mile, participate in continuous learning, and volunteer to complete tasks. They deliver the best interests of their company.
Day 2 – White
The 2nd day of Navaratri is dedicated to the colour white, which stands for love and loyalty. We can relate this colour to employee loyalty and dedication.
➔ Why are employee-employer loyalty and dedication critical for business growth?
- A loyal employee always has a strong sense of learning and a desire to help the organisation succeed. It ultimately results in outstanding output and robust innovation.
- Loyal employees become the brand’s best evangelists.
- Loyal employees stay with the company longer and contribute to its growth and success.
- Employee loyalty contributes to an organisation’s profitability. It results in better client relationships, impressive ROI, and lesser attrition.
- An unbiased employee-employer relationship improves employee loyalty and boosts business growth and productivity.
Day 3 – Red
Navaratri-Day 3 is dedicated to the colour red, which stands for strength, power, and fierceness. In a corporate setup, this colour symbolises employee confidence and willpower.
➔ Why Employee confidence and willpower is essential for business growth?
- Confident employees are more focused on their job. It improves their productivity and reduces work stress, helping them achieve business goals quickly and efficiently.
- Confident employees are go-getters. Their ability to learn on the go, imbibe cross-functional skills, and readiness to tackle challenging situations makes them valuable assets for the company.
- Confident employees are loyal to their organisation. They stay longer and remain dedicated to the company’s productivity and business growth.
Day 4 – Royal Blue
Navaratri Day 4 is dedicated to the colour royal blue, which stands for improving health, wealth, and strength. We can relate this to the well-being and engagement of the employee.
➔ Why well-being and engagement in an organisation are essential for productivity?
- Engaged employees feel satisfied when their contribution makes the company successful. Employees stay long, leading to better business productivity and company growth.
- Engaged employees are always passionate about their work. So, they are the best people to interact with your customers, increasing customer satisfaction.
- An atmosphere of well-being and employee engagement creates a cheerful ambience that leads to enthusiastic employees and better work performance.
- For an engaging employee atmosphere, the employer should prioritise the physical and mental health of the employees. Companies can arrange health-related programs like gym membership coupons, routine health check-up camps, health-related concessions, or fun workplace activities to aid employees’ mental health.
Day 5 – Yellow
Navaratri Day 5 is dedicated to the colour yellow, representing learning and knowledge. We can relate this to employee skill development.
➔ Why is Employee skill development necessary for a company’s growth?
- Skill development in the work atmosphere builds up employees’ confidence. They feel more connected to the company, which leads to engaged employees.
- With upskilling and ample growth opportunities, you will notice productive outcomes.
- Employers can also provide learning courses to employees, which builds trust in employees’ minds.
Day 6 – Green
Navaratri Day 6 is dedicated to the colour green; this colour symbolises new beginnings, growth, and fertility. We can relate it to employee motivation and company growth.
➔ Why is employee motivation essential for company growth?
- Motivated employees encourage others to improve productivity, resulting in better revenue outcomes.
- Motivated employee can balance their tasks effectively.
- For employee motivation, HRs should take some necessary steps like recognising and rewarding dedicated employees, creating a welcoming environment, and appreciating them for their tasks. It boosts their productivity, resulting in faster company growth.
Day 7 – Grey
Navaratri Day 7 is dedicated to the colour grey; this colour symbolises avoiding negativity. We can relate it to employee work-life balance and overall positivity.
➔ How do employee work-life balance and positivity affect business growth?
- Once an employee has a steady work-life balance, work with a positive outlook, leading to greater productivity.
- Employees who can easily balance work-life are less stressed and more active in work.
- Employees with a stable work-life balance remain motivated, loyal, and engaged with their company.
➔ What should employers do to ensure a better Work-life balance for their employees?
- Offer adequate time offs when employees need it. It removes stress and burnout on the job.
- Offer employees a couple of short breaks to help them stay engaged.
- Ask employees for feedback individually and support them with their needs.
Day 8 – Purple
Navaratri Day 8 is dedicated to the colour purple, symbolising peace and intelligence. We can represent it with employee-employer understandability and intelligence.
➔ How does employee-employer understandability boost company growth and productivity?
- Maintaining a good understanding between the employees and employer results in less stress and frank communication in day-to-day business.
- The combined intelligence of the employees and employer helps find quick resolutions for existing problems.
- Such combined effort brings understandability to provide ultimate output and generate more revenue by increasing productivity.
Day 9 – Peacock Green
Navaratri Day 9 is dedicated to the colour peacock green, which symbolises spiritual powers. It can also represent employee creativity and uniqueness.
➔ Why are employee creativity and uniqueness required for business growth?
- Employees’ and employers’ creative thinking and problem-solving power trigger your business growth and help you find new opportunities and solutions.
- Innovative thinking and creative aids of both the employee and employers reinvent and refresh the business ideas that result in company growth and better business prospects.
The Navratri colours signify the inner power of every human being. In 2023, the ‘Navratri’ festival will occur between 15th October and 24th October. People embrace these colours with fun and happiness throughout the festive week.
If you wish to enjoy the fervour, make these colours a part of your celebrations by infusing them into your daily life for nine days.