Ask any HR professional what’s the most challenging role that he/she has to perform. The answer undoubtedly has to be finding and recruiting the right talents. This is the reason why a good number of HR managers, recruiters and hiring experts are turning to social media.
Besides recruitment, social media is of great use when it comes to employee engagement and beating office blues.
This article will talk about how social media can drive recruitment campaigns for HR personnel and why human resources and recruiting professionals must enter the social media game. Yes, it’s time to embrace next-gen HR and staffing solutions.
Why HRs should embrace social media?
Social media takes recruiting activity to a whole wider level and scale when compared to traditional practices. Helps a business to better engage with its audience, create brand awareness, target top talents and enhance recruitment efficiency whilst keeping the costs under control.
In addition, social media makes it very easy for current employees of a company to refer other people. This is very handy when it comes to spreading the word about your recruitment campaign.
In fact, if you want your business to found by top talents, then moving your recruitment endeavours to social media portals becomes mandatory, because this is where the world is and you ought to be there to connect and interact with potential candidates.
Leveraging social media for recruitment
HR managers and professionals can leverage social media platforms for reaching out to people with job descriptions, postings and can engage with potential candidates in real-time.
Going a step ahead, HR personnel can use social media channels to post pictures of their offices, share blog posts about work culture in their company, etc. to keep the buzz alive.
Most importantly, social media has become the most preferred tool these days for headhunting. Yes, a huge number of job seekers use social networks to reach out potential employers. This makes it a win-win situation for both recruiting HR and candidate.
In fact, many businesses have been successful in bolstering workforce management with the help of social networks. They do this by keeping up and sharing industry news, trends and informative stuffs on their social handles to keep their workforce engaged.
Having a social presence is just your first step, as it important for you to have a well-devised social recruiting strategy before taking the plunge.
Ensure to keep the content updated, fresh and relevant. Avoid pushing yourself to your audience. Engage with potential candidates to build trust. Also, encourage your current employees to spread out the word about your recruitment campaign.