Affirmative Action

What is Affirmative Action ?

‘Affirmative Action’ is the collective term used for proactive policies and practices which ensures that nobody is discriminated against while being considered for a job position based on race, gender, nationality, etc.

The term was originally used by US President John F. Kennedy in 1961 when he mentioned that the contractors should take ‘affirmative action’ against all forms of discrimination in the workplace.

Although it was implemented to remove the discrimination against the American Africans in the USA, it has evolved into a set of guidelines to make sure that every employee is treated the same with no bias.

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What is Branding ? ‘Branding’ is the conscious effort put in by a company to set itself apart from the competition. It helps in setting

Satisficing

What is Satisficing?   ‘Satisficing’ is a neologism of ‘satisfy’ and ‘suffice’, which refers to a decision making process that aims to satisfy all parties

Employee Satisfaction

What is Employee Satisfaction?   ‘Employee Satisfaction’ is the term used to define the collective satisfaction of an employee regarding their job, compensation, duties, workspace,

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