What is Branding ?

‘Branding’ is the conscious effort put in by a company to set itself apart from the competition. It helps in setting the expectations for prospective customers, while also helping in associating a company with the values that it stands for.

An extension of the same concept, concerning HR, is ‘Employer Branding’, in which a company’s reputation is built as an employer ascribes the value the company gives its employees. It is especially relevant in the case of hiring, where the impression that prospective candidates have about the company makes a lot of difference.

Branding needs to be changed to resonate with the changing times. Hence, it is important to consider the same when developing and updating the brand of a company.

More HR Terms

Financial Incentives

What is Financial Incentives ?    ‘Financial incentives are the various economic benefits that are provided to the employee to encourage them to perform daily

Pay Grade

What is Grade Pay?    ‘Grade Pay’ is defined as the compensation level that a specific employee is at in an organization. In other words,


What is Overtime?   Overtime refers to the hours worked by an employee that exceeds their regular work schedule. Most employees have fixed hours in

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