Branding

What is Branding ?

‘Branding’ is the conscious effort put in by a company to set itself apart from the competition. It helps in setting the expectations for prospective customers, while also helping in associating a company with the values that it stands for.

An extension of the same concept, concerning HR, is ‘Employer Branding’, in which a company’s reputation is built as an employer ascribes the value the company gives its employees. It is especially relevant in the case of hiring, where the impression that prospective candidates have about the company makes a lot of difference.

Branding needs to be changed to resonate with the changing times. Hence, it is important to consider the same when developing and updating the brand of a company.

More HR Terms

Cost-per-impression

What is Cost-per-impression ? ‘Cost-per-impression’ refers to the cost per view of an online advertisement. In such an advertisement model, money is paid based on

Defined Contribution

What is a Defined Contribution?   A ‘Defined Contribution’ is a pension arrangement in which the contribution provided by the company is well-defined and fixed

Transitional Employment

What is Transitional-Employment?   ‘Transitional Employment’ refers to the practice of placing employees in temporary positions to prepare them for permanent job placement. It is

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