Branding

What is Branding ?

‘Branding’ is the conscious effort put in by a company to set itself apart from the competition. It helps in setting the expectations for prospective customers, while also helping in associating a company with the values that it stands for.

An extension of the same concept, concerning HR, is ‘Employer Branding’, in which a company’s reputation is built as an employer ascribes the value the company gives its employees. It is especially relevant in the case of hiring, where the impression that prospective candidates have about the company makes a lot of difference.

Branding needs to be changed to resonate with the changing times. Hence, it is important to consider the same when developing and updating the brand of a company.

More HR Terms

Search Engine Optimisation (SEO)

What is Search Engine Optimisation (SEO)?   ‘Search Engine Optimisation’ refers to the intentional efforts put into optimizing the webpages of a website to ensure

Social Collaboration

What is Social Collaboration?   ‘Social Collaboration’ refers to the concept of multiple teams or stakeholders joining their forces and resources to achieve a common

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