Social Recruitment

What is Social Recruitment ?

‘Social Recruitment’ refers to the process of recruiting candidates using social media platforms. There are two different approaches that companies might take for social recruitment. The first approach is to spread the news that there is a vacancy via the social media platforms. The second approach deals with manually searching for prospective employees via these platforms.

Critics often blame social recruitment for the hiring of poor quality candidates since social media is a common public platform where the individuals can post anything and can seem like someone else.

With the advent of artificial intelligence, companies are employing AI algorithms to screen potential candidates by searching the social media profiles for required patterns in order to identify the best candidates for the job.

More HR Terms

Integrity Testing

What is Integrity Testing?   ‘Integrity Testing’ refers to a screening practice during recruitment of a new candidate which helps to test the candidate’s integrity


What is Harassment?   ‘Harassment’, with respect to the workplace, happens when an employee is targeted by either their colleagues or supervisor for bullying.  

Viral Marketing

What is Viral Marketing?   ‘Viral Marketing’ refers to the campaigns and strategies designed to make some idea or concept viral in order to attract

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