General Manager

What is General Manager?


A ‘General Manager’ is the designation delegated to an employee who has the responsibility of managing the employees while also taking into account the revenue and cost aspects of the daily working of the company. They are also entrusted with the task of overseeing the marketing and sales department as well.


Usually, General Manager or the ‘GM’ would be responsible for delegating tasks, planning of future work, staffing, coordinating with other teams, decision making, etc.


The general manager might also be given other official designations depending on their additional job responsibilities and functions. For example, in software and technology-related companies, they are given the title of ‘Product Manager’.

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