What is Candidate Relationship Management (CRM) ?
‘Candidate Relationship Management’ is the term used to manage the relationships with the current and future candidates. It is used to make the recruitment process engaging and improve the candidate experience.
Candidate Relationship Management helps the company create and maintain a talent pipeline to attract and nurture candidates. These candidates include former candidates as well as prospective ones.
Getting to know the candidates and staying aware of their issues and resolving them ensures that they hold the company in high regard. Similarly, having a good engaging HR policy also helps in attracting great talent, which improves the efficiency of the company while also ensuring that the company can cement itself as an organization with great candidate experience.