What is Viral Marketing ?
‘Viral Marketing’ refers to the campaigns and strategies designed to make some idea or concept viral in order to attract the audience and create something that goes viral in the virtual world.
Viral marketing helps create awareness about the brand, their product or even the new idea or concept being showcased. These campaigns are usually spread using social media and the engagement of the audience is continuously monitored to gain insights.
Various kinds of media are used in viral marketing. Similarly, as the online world is a continuously evolving one, one can express their creativity and have a free reign in developing these campaigns. Viral marketing would be a success if it manages to send the right message to the targeted audience in the intended sense.