What is Organic Search Results?
‘Organic Search Results’ refer to the natural online search engine results which are shown in the Search Engine Results Page (SERP). As the results are ordered based on multiple factors such as its relevance to the query, the site load time, etc. the search results page is constantly changing.
Since the need to be visible in front of the audience is the goal of any kind of marketing methods, companies invest their time and money in ranking higher for the search engine results naturally by undertaking SEO methodologies.
Organic search results are different from the pay-per-click (PPC) advertising methods which help rank higher in the SERP by paying the search engine. In PPC, the highest bidder is selected to showcase their ad on the top spot with the second highest bidder in the next spot and so forth.