What is Marketing Public Relations?
‘Marketing Public Relations’ refers to the amalgamation of marketing and public relations; undertaken to reach more people where traditional marketing methods might not yield as much returns as expected.
The public relation part comes into the picture as the companies who are advertising are not only looking to sell their products or services, but also their overall ‘brand’ in order to help the consumer perceive it as an ethical business undertaking.
It is a common way of marketing over the internet as well as on the television, where the market is already saturated and the consumers are looking for something genuine rather than the tall claims of advertisements.