What is Employment Branding?
‘Employment Branding’ refers to the active efforts by an employer to appeal to prospective candidates and existing employees by creating and maintaining a genuine brand.
It helps the candidates understand that the company is a good place to work at. It helps the company appeal to a talented pool of candidates as the companies vie for their consideration.
Employment branding also helps in creating a better brand for the company as it goes hand in hand with the overall branding. The consumers of the brand would also find it appealing if the employment brand of the company is in line with the moral and ethical values the company stands for.