Employment Branding

What is Employment Branding?


‘Employment Branding’ refers to the active efforts by an employer to appeal to prospective candidates and existing employees by creating and maintaining a genuine brand.


It helps the candidates understand that the company is a good place to work at. It helps the company appeal to a talented pool of candidates as the companies vie for their consideration.


Employment branding also helps in creating a better brand for the company as it goes hand in hand with the overall branding. The consumers of the brand would also find it appealing if the employment brand of the company is in line with the moral and ethical values the company stands for.

More HR Terms


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Abilene Paradox

What is Abilene Paradox ?    The ‘Abilene Paradox’ is the phenomenon where the collective decision of a group is in direct conflict with the

Johari Window

What is Johari Window?   ‘Johari Window’ is a method that is used to understand a person’s relationship with themselves and with others. Psychologists Joseph

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