Employment Branding

What is Employment Branding?


‘Employment Branding’ refers to the active efforts by an employer to appeal to prospective candidates and existing employees by creating and maintaining a genuine brand.


It helps the candidates understand that the company is a good place to work at. It helps the company appeal to a talented pool of candidates as the companies vie for their consideration.


Employment branding also helps in creating a better brand for the company as it goes hand in hand with the overall branding. The consumers of the brand would also find it appealing if the employment brand of the company is in line with the moral and ethical values the company stands for.

More HR Terms

John Henry Effect

What is John Henry Effect ?    ‘John Henry Effect’ refers to the experimental bias found in some individuals when they are in a social

Climate Surveys

What is Climate Surveys?   ‘Climate Surveys’ are the kind of surveys that measure comprehensive employee engagement and are not related to any specific department.

Indirect Compensation

What is Indirect Compensation?   ‘Indirect Compensation’ refers to all the non-monetary benefits provided to an employee. It can include everything from additional benefits to

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