What is Cost-per-impression ?

‘Cost-per-impression’ refers to the cost per view of an online advertisement. In such an advertisement model, money is paid based on the number of people who view the ad online.

In this context, the word ‘impression’ refers to an individual view of the ad. The cost per impression helps the advertiser understand whether the ROI of the ad has been profitable as the impressions are similar to the viewership or readership of traditional ad channels.

To calculate the cost per impression, one should divide the total cost of the advertising campaign by the total amount of impressions it received. However, in the case of websites where the traffic might be in millions, the cost per impression might also be given in ‘cost per 1000 impressions’, which is denoted as CPM.

More HR Terms

Back Pay

What is Back Pay?   ‘Back Pay’ refers to the payment given to an employee which was owed by the employer but was not provided

Climate Surveys

What is Climate Surveys?   ‘Climate Surveys’ are the kind of surveys that measure comprehensive employee engagement and are not related to any specific department.

What is Dry Promotion? 

With the ever-evolving corporate world, people have already dealt with terms like mass layoffs, moonlighting, quiet quitting, mass resignations, and many more. Some of these

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