The popularity of social media has inflated exponentially in the last few years. With smartphones becoming popular and the added accessibility of high-speed internet owing to the superfast 4G networks, more and more individuals are staying online for longer periods. Nowadays, we remain connected 24/7 without even realizing it.
For HR, this is the perfect time to tap into one of the several uses of social media: recruitment. Since everyone is online nowadays on multiple social media websites, it becomes very easy to search for individuals and understand their competencies. You can easily create a data pool of prospective candidates and send them messages directly from the social media platform. You can even personalize the message with their first name and other aspects taken directly from their profiles to get them interested in your offer.
However, your competitor is also utilizing the same platforms to search for similar candidates. That is why you need to ensure that the strategies you use are not only effective but also practical and cost-effective. We have provided 10 effective social media recruiting strategies in this ebook along with helping you understand the advantages of social media hiring in 2021.