Search Engine Optimisation (SEO)

What is Search Engine Optimisation (SEO)?


‘Search Engine Optimisation’ refers to the intentional efforts put into optimizing the webpages of a website to ensure that they rank at the highest possible position on a SERP or Search Engine Results Page organically.


Ranking higher ensures that the website is visible for anyone searching for the related terms in the search engine which are prospective customers for the website owners. Hence, companies put a lot of time and effort into SEO.


Another aspect of SEO is that it needs to be conducted separately for different search engines. The different major search engines such as Google, Bing, Yahoo, etc. use different kinds of algorithms to select the results. Hence, the companies wishing to rank higher should understand those algorithms and tweak their websites to satisfy the requirements of the algorithms to rank higher.

More HR Terms

On Roll and Off Roll Payroll

Since an employee joins an organization, the payroll starts to count. Though the payroll models are created based on numerous employee job responsibilities, the term

Employee Satisfaction

What is Employee Satisfaction?   ‘Employee Satisfaction’ is the term used to define the collective satisfaction of an employee regarding their job, compensation, duties, workspace,

Pay Per Impression

What is Pay Per Impression?    ‘Pay Per Impression’ refers to an online advertising model that lets the advertisers pay when their advertisement is seen

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