What is Mission Statement?
‘Mission Statement’ is the documented statement of a company that informs everyone the purpose of the company’s existence and is advertised as a means of garnering goodwill from the masses. It is also used as a means of providing a clear understanding of the values and beliefs that the company feels strongly about.
Companies are tweaking their mission statements to be more accessible and promoting it as a means of brand engagement nowadays as they are aware of the fact that their consumers have become more aware and responsible with the brands they associate with.
Mission statements can range from witty one liners to complex statements that are meant to evoke a particular feeling which the company wants to evoke in their consumers by thinking about the brand.