Mission Statement

What is Mission Statement?


‘Mission Statement’ is the documented statement of a company that informs everyone of the purpose of the company’s existence and is advertised as a means of garnering goodwill from the masses. It is also used as a means of providing a clear understanding of the values and beliefs that the company feels strongly about.


Companies are tweaking their mission statements to be more accessible and promoting them as a means of brand engagement nowadays as they are aware of the fact that their consumers have become more aware and responsible with the brands they associate with.


Mission statements can range from witty one-liners to complex statements that are meant to evoke a particular feeling that the company wants to evoke in its consumers by thinking about the brand.

More HR Terms

Social Collaboration

What is Social Collaboration?   ‘Social Collaboration’ refers to the concept of multiple teams or stakeholders joining their forces and resources to achieve a common


What is Broker ? A ‘Broker’ is a person or an organization that facilitates business between two parties by acting as a mediator while charging

Parkinson’s Law of Triviality

What is Parkinson’s Law of Triviality?    ‘Parkinson’s Law of Triviality’ is the law that refers to the high amount of time and resources spent

Contact Us

Contact Us

We use cookies on our website to provide you with the best experience.
Take a look at our ‘privacy policy’