Mission Statement

What is Mission Statement?

 

‘Mission Statement’ is the documented statement of a company that informs everyone of the purpose of the company’s existence and is advertised as a means of garnering goodwill from the masses. It is also used as a means of providing a clear understanding of the values and beliefs that the company feels strongly about.

 

Companies are tweaking their mission statements to be more accessible and promoting them as a means of brand engagement nowadays as they are aware of the fact that their consumers have become more aware and responsible with the brands they associate with.

 

Mission statements can range from witty one-liners to complex statements that are meant to evoke a particular feeling that the company wants to evoke in its consumers by thinking about the brand.

More HR Terms

Commission

What is Commission?   ‘Commission’ has different meanings based on the context. However, concerning sales and HR, ‘Commission’ is defined as a variable pay given

Industrial Relations

What is Industrial Relations?   ‘Industrial Relations’ is a complex study of the relations between employees, employers, trade unions, statutory authorities, etc. It is also

Balanced Scorecard

What is Balanced Scorecard ?    Originally developed by Dr Robert Kaplan and Dr David Norton in 1992, a ‘Balanced Scorecard’ or BSC is a

Contact Us

Contact Us

We use cookies on our website to provide you with the best experience.
Take a look at our ‘privacy policy’