Key Performance Indicators (KPIs)

What is Key Performance Indicators (KPIs) ?


‘Key Performance Indicators’ is a tangible value that shows how effectively a company is achieving its business goals. KPIs help the companies as well as the employees achieve their preset goals.


KPIs are usually split into the following groups:


  • Qualitative Indicators: These are the KPIs which can’t be measured quantitatively.


  • Process Indicators: These are the KPIs which measure the effectiveness of a process.


  • Directional Indicators: These are the KPIs which indicate whether the company is prospering or withering.


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The major disadvantage of KPIs is that it is hard to quantify certain important metrics required to measure an organization’s success such as employee satisfaction, employee engagement, etc.

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