What is Freemium?


‘Freemium’ refers to the sales tactic of providing the base product or service for free and pricing the additional options or services for a certain amount. The term was developed by combining the words ‘free’ and ‘premium’.


This business model has been traditionally used in the software industry for a long time. Certain software developers might limit access to certain features, while others might let the user use the software for a limited amount of time per day to get the end user accustomed to the software while charging extra for unlocking the extra feature or providing unlimited access.


Traditionally mobile games have been criticised for abusing this feature with something known as micro-transactions, which are basically in-game currency used to unlock certain sections of the game or progress further, which can be bought for real money.

More HR Terms

Workplace Gossip

What is Workplace Gossip?   ‘Workplace Gossip’ refers to gossip or informal communication between employees that are negatively focused on other employees’ lives. It is

Gender Divide

What is Gender Divide?   ‘Gender Divide’ is the difference between the genders that exists in society. With respect to HR, it refers to the

Merit Pay

What is Merit Pay?   ‘Merit Pay’ refers to a payment mode in which the employees’ compensation is based on their performance in the workplace.

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