Buzz Marketing

What is Buzz Marketing?


‘Buzz Marketing’ is a marketing tactic used to create buzz or interest among the masses for the product or service being marketed. It is usually performed by engaging the end-users using traditional as well as modern marketing techniques.


Buzz marketing usually makes effective use of word-of-mouth publicity and hence, marketers try to produce a profound impact on the consumer’s mind utilizing this kind of marketing tactics.


It has come to the forefront due to the advent of social media marketing, which allows for interacting freely with the followers of a brand and making necessary changes as per the comment, which acts as feedback for the company.

More HR Terms

Dead-end Job

What is Dead-end Job ?    A ‘Dead-end Job’ is the kind of job position wherein the employee has limited to no scope of promotion.

Employee Silence

What is Employee Silence?   ‘Employee Silence’ is the term given to the silence maintained by the employees where they are needed to raise their


What is Featherbedding ?    ‘Featherbedding’ refers to the practice of making processes or tasks in such a manner which requires more employees to complete.

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