What is Buzz Marketing ?
‘Buzz Marketing’ is a marketing tactic used to create buzz or interest among the masses for the product or service being marketed. It is usually performed by engaging the end-users using traditional as well as modern marketing techniques.
Buzz marketing usually makes effective use of word of mouth publicity and hence, marketers try to produce a profound impact on the consumer’s mind utilizing this kind of marketing tactics.
It has come to the forefront due to the advent of social media marketing, which allows for interacting freely with the followers of a brand and making necessary changes as per the comment, which acts as feedback for the company.