Buzz Marketing

What is Buzz Marketing?


‘Buzz Marketing’ is a marketing tactic used to create buzz or interest among the masses for the product or service being marketed. It is usually performed by engaging the end-users using traditional as well as modern marketing techniques.


Buzz marketing usually makes effective use of word-of-mouth publicity and hence, marketers try to produce a profound impact on the consumer’s mind utilizing this kind of marketing tactics.


It has come to the forefront due to the advent of social media marketing, which allows for interacting freely with the followers of a brand and making necessary changes as per the comment, which acts as feedback for the company.

More HR Terms

Artificial Intelligence

What is Artificial Intelligence?   ‘Artificial Intelligence’ is the intelligence shown by machines and programs that mimic the natural thinking of human beings to fulfill

Open-book Management

What is Open-book Management?   ‘Open-book Management’ refers to the business practice of sharing financial information with the employees in order to get their input


What is Blacklisting?   ‘Blacklisting’ refers to the practice of denying service or access to an individual or a group. It can be either a

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