What is Social Recruitment ?
‘Social Recruitment’ refers to recruiting candidates using social media platforms. Companies might take two different approaches to social recruitment. The first approach is to spread the news that there is a vacancy via social media platforms. The second approach deals with manually searching for prospective employees via these platforms. Different recruitment software and cutting-edge hiring strategies help the company maintain potential recruitment and streamline hiring.
Critics often blame social recruitment for the hiring of poor quality candidates since social media is a common public platform where the individuals can post anything and can seem like someone else.
With the advent of artificial intelligence, companies are employing AI algorithms integrated within recruitment management system to screen potential candidates by searching the social media profiles for required patterns in order to identify the best candidates for the job.
