Marketing Public Relations

What is Marketing Public Relations?

 

‘Marketing Public Relations’ refers to the amalgamation of marketing and public relations; undertaken to reach more people where traditional marketing methods might not yield as many returns as expected.

 

The public relation part comes into the picture as the companies who are advertising are not only looking to sell their products or services but also their overall ‘brand’ in order to help the consumer perceive it as an ethical business undertaking.

 

It is a common way of marketing over the internet as well as on television, where the market is already saturated and the consumers are looking for something genuine rather than the tall claims of advertisements.

More HR Terms

Cognitive Computing

What is Cognitive Computing?   ‘Cognitive Computing’ refers to the kind of computing which employs the fields of artificial intelligence and signal processing for computing.

Code of Ethics

What is Code of Ethics?   ‘Code of Ethics’ refers to the set of rules that dictate how ethically business is conducted by an organization.

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