What is Generation Y ?
The ‘Generation Y’ is generally considered as the group of people who came after the ‘Generation X’ and is followed by the ‘Generation Z’. This generation consists of individuals born between the early 1980s to the early 2000s.
They are also called ‘Millennials’ as they were born at the start of the new millennium and they would be completing high school by the year 2000. The term ‘millennial’ was coined by authors William Strauss and Neil Howe in 1987.
They are characterized by being immersed in the digital world due to the advancements in technology and the internet. They also tend to be less religious than their previous generation. They are also less likely to have kids as their childhood has been in such a time when the fertility rates were falling.