Freemium

What is Freemium?

 

‘Freemium’ refers to the sales tactic of providing the base product or service for free and pricing the additional options or services for a certain amount. The term was developed by combining the words ‘free’ and ‘premium’.

 

This business model has been traditionally used in the software industry for a long time. Certain software developers might limit access to certain features, while others might let the user use the software for a limited amount of time per day to get the end user accustomed to the software while charging extra for unlocking the extra feature or providing unlimited access.

 

Traditionally mobile games have been criticised for abusing this feature with something known as micro-transactions, which are basically in-game currency used to unlock certain sections of the game or progress further, which can be bought for real money.

More HR Terms

Business Continuity Planning

What is Business Continuity Planning?   ‘Business Continuity Planning’ is the planning of a company to tackle any kind of changes due to which the

Capability Assessment Tools

What is Capability Assessment Tools ?    The ‘Capability Assessment Tools’ is a set of tools developed to assess the capabilities of the employees in

Injunctive Relief

What is Injunctive Relief?   ‘Injunctive Relief’ or ‘injunction’ refers to an order by a court of law, which restricts a party from doing certain

Contact Us

Contact Us

We use cookies on our website to provide you with the best experience.
Take a look at our ‘privacy policy’