Branding

What is Branding ?

‘Branding’ is the conscious effort put in by a company to set itself apart from the competition. It helps in setting the expectations for prospective customers, while also helping in associating a company with the values that it stands for.

An extension of the same concept, concerning HR, is ‘Employer Branding’, in which a company’s reputation is built as an employer ascribes the value the company gives its employees. It is especially relevant in the case of hiring, where the impression that prospective candidates have about the company makes a lot of difference.

Branding needs to be changed to resonate with the changing times. Hence, it is important to consider the same when developing and updating the brand of a company.

More HR Terms

Balanced Scorecard

What is Balanced Scorecard ?    Originally developed by Dr Robert Kaplan and Dr David Norton in 1992, a ‘Balanced Scorecard’ or BSC is a

Voluntary Redundancy

What is Voluntary Redundancy?   ‘Voluntary Redundancy’ is the phenomenon where the employees themselves request for redundancy rather than the other way round which is

Confidentiality Agreement

What is Confidentiality Agreement?   A ‘Confidentiality Agreement’ is a contract between the employer and the employee which restricts the employee from sharing any kind

Contact Us

Contact Us

We use cookies on our website to provide you with the best experience.
Take a look at our ‘privacy policy’